E-commerce Website

Premium Tile E-commerce Platform

Laptop displaying the premium tile brand website with a craftsperson shaping a Moroccan zellige tile.

  • Industries

    • Retail and E-commerce

  • Company

    The client is a premium tile brand specializing in handcrafted Zellige and decorative tiles for distinctive residential and commercial interiors. The brand combines traditional craftsmanship with a curated product collection, helping customers bring character, texture, and color into contemporary spaces. The digital platform serves as both an online store and a source of inspiration, connecting product discovery with real interior applications and tools that help customers confidently plan their projects.

  • what we did

    We worked on the premium tile brand e-commerce platform, improving the digital shopping experience across key customer journeys - from initial product discovery and inspiration to product selection, planning, and purchase. Our work focused on creating a cleaner visual experience, simplifying navigation through an extensive tile collection, and making product information and shopping tools easier to use. The work covered the homepage, product catalog and filtering, detailed product pages, shopping cart, and lookbook experience. We also worked on practical and interactive tools that support the selection process, including a custom quantity calculator that helps customers determine the required coverage and number of boxes, as well as an interior visualizer that allows different tiles to be explored directly within a room setting.

Challenges

  • 01

    Simplifying a Large Product Collection

    The premium tile brand offers an extensive range of tiles across different colors, formats, styles, and applications. The challenge was to make this variety easy to navigate and compare while maintaining a clean, visually refined shopping experience that keeps the products at the center.

  • 02

    Supporting Confident Product Decisions

    Choosing tile involves both aesthetic and practical decisions - from imagining how a product will look in a space to calculating how much material is required. The experience needed to support these decisions through clear product information, visual exploration, and practical planning tools without making the purchasing journey feel complex.

  • 03

    Connecting Inspiration with Shopping

    Interior inspiration plays an important role in how customers discover and choose tiles. The challenge was to connect inspirational content more closely with product discovery, allowing users to explore curated interiors, identify featured tiles, visualize different options, and naturally continue toward product selection and purchase.

the premium tile brand product page showing handmade mosaic tiles in blue, green, and sage colors.

Clean & Product-Focused Homepage

The updated homepage features a clean, spacious composition built around product imagery and simple navigation. The restrained visual language reflects the handcrafted nature of the premium tile brand while giving the website a more contemporary feel.

Close-up of hands hand-finishing a small tile on a work surface.
the premium tile brand shop-by-format page featuring Two by Two, Four by Four, Two by Six Bejmat, and Mosaics.

Clean & Structured Product Grid

A structured grid brings clarity to a large product catalog, making individual tiles easy to browse and compare. Sorting, filtering, and multiple view options provide greater flexibility without overwhelming the interface.

the premium tile brand product listing showing colorful 4x4 tiles with the sorting menu expanded.

Product Details & Smart Calculator

Detailed product information, visual options, and key purchasing actions are brought together in a structured product experience. A custom calculator helps customers estimate the required coverage, overage, and number of boxes, making it easier to plan the right order quantity.

the premium tile brand product page for Atlas Sage 4x4 tiles with color options and an Add to Cart button.
the premium tile brand product page section with stock information and a tile box calculator.

Streamlined Shopping Cart

A clean side cart keeps the purchase flow quick and accessible without taking users away from the product page. Clear order details, quantity controls, product recommendations, and a prominent checkout action make reviewing and completing an order simple.

the premium tile brand cart drawer showing selected tiles and recommended mosaic products.

Inspiring Lookbook

A visual gallery showcases the collection through real interior applications, with categories making relevant inspiration easy to discover. Users can open individual looks and quickly identify the tiles featured in each project.

the premium tile brand lookbook featuring tiled laundry, bathroom, and shower interiors.
Green tiled bathroom from the the premium tile brand lookbook with a Zanzibar 4x4 product panel.

Interactive Interior Visualizer

The visualizer transforms product selection into a more interactive experience, allowing customers to apply different tiles to walls and floors and instantly preview the result. It creates a clearer connection between browsing the collection and imagining the final space.

the premium tile brand room visualizer showing a kitchen with selected Bejmat Gazelle wall tiles.

Conclusion

The premium tile brand project brought together product discovery, visual inspiration, and practical shopping tools within one cohesive e-commerce experience. The platform makes an extensive tile collection easier to explore while giving customers the information and tools they need to move confidently from inspiration to product selection and purchase.

Clear catalog navigation, detailed product experiences, a streamlined cart, curated lookbooks, a custom quantity calculator, and an interactive interior visualizer work together to simplify a traditionally complex buying process. The result is a refined digital experience that reflects the craftsmanship and visual character of the premium tile brand while making online tile shopping more intuitive, informative, and engaging.

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