CRM

NYFA Platform

Industries
- Entertainment
Company

NYFA (New York Foundation for the Arts) provides essential resources for artists, offering job opportunities, grants, residencies, and other career-building options through their Classifieds platform. Our task was to redesign both the user side (front-end) and admin side (back-end) to improve usability, increase engagement, and streamline backend processes for managing listings, payments, and user profiles.
what we did

We revamped the user experience for both artists and admins, making it easier to post opportunities, manage listings, and interact with the platform. Our goal was to improve overall efficiency, ease of use, and engagement for both sides, ensuring a seamless experience for all users and administrators.

Challenges

01

Cluttered User Interface

The previous platform had an outdated, confusing design that made it difficult for users to post listings and find relevant opportunities. This led to frustration and low user engagement.
02

Slow Admin Workflow

Admins struggled with managing the volume of listings, approvals, and user accounts. The system was disorganized, leading to delays in processing and posting opportunities
03

Payment Systems

The payment processes for featured listings were not integrated with other platform features, causing delays and confusion regarding payment statuses and listing approvals.

Classifieds Listings

Create and Post Listings: Artists and organizations can easily post job opportunities, grants, and residencies. This includes fields for descriptions, images, and media uploads. Search and Filter Listings: Users can filter listings by category (jobs, grants, etc.), location, and other criteria to find the most relevant opportunities.

Hall of Fame

Showcase Achievements: The Hall of Fame section features top artists, award winners, and significant contributors, highlighting their work and providing inspiration to others.

Home Screen Redesign

Simplified Navigation: The home screen now features clear categories and personalized recommendations, allowing users to quickly access relevant listings and opportunities.

Dashboard

Centralized Control: Admins can manage listings, track active users, and view performance reports in a clean, organized dashboard for quick actions and decision-making.

Payment Requests Management

Track and Approve Payments: Admins can easily manage payment requests for featured listings, view payment status, and process refunds or approvals.

Projects Management

Manage Ongoing Projects: Admins can track ongoing projects, funding, and progress, with access to all related documents and milestones for better oversight.

Conclusion

The redesign of the NYFA platform has significantly enhanced the user experience for both artists and administrators. By simplifying navigation, streamlining listing management, and improving payment processing, we have created a more efficient and engaging platform. The redesigned User Side allows artists and organizations to easily post, search, and manage listings, while the Admin Side has empowered admins with powerful tools for tracking projects, managing users, and ensuring timely payments.
The impact of these improvements is evident in the increased engagement from users, faster processing times for admins, and a more seamless overall experience. This project not only strengthens NYFA’s mission of supporting artists but also showcases how thoughtful design and functionality can drive greater success and community engagement.