Overview
SEO (Search Engine Optimization) involves the technical creation and optimization of websites and content to improve their visibility and ranking on search engine results pages. From a development standpoint, it focuses on enhancing site structure, optimizing code, and integrating keyword strategies, aligning technical performance with user intent and search engine algorithms. Developers and content creators collaborate to ensure fast load times, mobile responsiveness, and crawlability, leveraging analytics and industry best practices.
This process uses agile methodologies, version control, and continuous monitoring, delivering effective SEO solutions for e-commerce, blogs, or corporate sites that drive organic traffic and adapt to evolving search trends.
Process
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Planning Stage
- Define SEO goals and target keywords
- Conduct competitor and site audits
- Create content and technical strategy
- Prioritize on-page and off-page tasks
- Outline sprints with tracking milestones
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Design & Development Stage
- Develop optimized site architecture
- Build meta tags and structured data
- Implement speed and mobile optimization
- Code for schema markup and link building
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Testing & Optimization Stage
- Conduct crawl error and ranking tests
- Gather analytics and user behavior data
- Deploy updates to live site
- Refine based on search performance insights